Summary:
Dreamworlds 3, the highly anticipated update of Sut Jhally's groundbreaking Dreamworlds 2 (1995), examines the stories contemporary music videos tell about girls and women, and encourages viewers to consider how these narratives shape individual and cultural attitudes about sexuality. Illustrated with hundreds of up-to-date images, Dreamworlds 3 offers a unique and powerful tool for understanding both the continuing influence of music videos and how pop culture more generally filters the identities of young men and women through a dangerously narrow set of myths about sexuality and gender. In doing so, it inspires viewers to reflect critically on images that they might otherwise take for granted.

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Logistical Information:
Written & Directed by Sut Jhally

Biographical Summary:
Sut Jhally is a professor of Communication at the University of Massachusetts at Amherst and founder and executive director of the Media Education Foundation (MEF). He is one of the most popular teachers at the University of Massachusetts and is nationally known among college students for his videotape Dreamworlds: Desire/Sex/Power in Music Video,which he created to present his critique of representations of women in popular culture and commercial images. The national attention, sparked by the threat of a lawsuit by MTV, and numerous requests for copies of the video led to the founding of the Media Education Foundation in 1991. Over the past fifteen years, Sut Jhally has been the executive producer of more than twenty videos produced and distributed by the Media Education Foundation.

He is the author of The Codes of Advertising, The Spectacle of Accumulation: Essays in Cultural Politics, and co-author of Social Communication in Advertising, and Enlightened Racism. He is also co-editor of Cultural Politics in Contemporary America and Hijacking Catastrophe: 9/11, Fear & the Selling of American Empire. He has written broadly on issues of popular representation and is regarded as one of the world’s leading cultural studies scholar in the area of advertising, media, and consumption.